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Conversion Tracking
Optimising a site is futile if you can't accurately identify which visitors generate the most revenue and the keywords they are using to find your website.
By installing a small section of code, we can track the behaviour of visitors who make an enquiry or buy products from your website. We can then determine which keywords and visitors on your website are generating the most revenue or producing the most sales enquiries.
Once a sufficient amount of data has been gathered we can also determine the average number of times your clients will visit the site before making an enquiry and the pages on your site most likely to result in a conversion. This information, along with visitor recordings and site analytics can really help us to pinpoint which visitors are most likely to convert and which modifications will result in increased sales.
Example of Conversion Tracking data
Sales enquiry from: Mr David Rennie of James Kimble plc
Address: 13 Stanford St, London EC1 3BF
Tel: 020 7315 2231
Email: james@kimbleplc.com
Enquiry made on: 13/12/2010 at 19:34
Total visits: 3
Visitor Tracking Data:-
Visit 1:
- Date: 12/3/2010
Time: 14:32
Visit duration: 4 mins 13 secs
Entry page: /index.html
Exit page: /aboutus.html
Referring site: Google UK (organic search)
Keywords used: "pension advice"
Visit 2:
- Date: 14/3/2010
Time: 16:45
Visit duration: 8 mins 5 secs
Entry page: /index.html
Exit page: /pensions.html
Referring site: Google UK (organic search)
Keywords used: "information about SIPs"
Visit 3:
- Date: 13/12/2010
Time: 19:29
Visit duration: 5 mins 2 secs
Entry page: /sips.html
Exit page: /contact.html
Referring site: moneysavingexpert.co.uk
Keywords used: "hargreaves landsdown"
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