Managed correctly, Pay per Click advertising can be an excellent source of qualified traffic. Managed poorly, it can be one of fastest ways to burn through your marketing budget.

A Google Adwords campaign can be highly effective in delivering targeted visitors to your website and producing metrics that will inform your natural SEO activities. A mismanaged Adwords campaign often leads to high click charges being spent on visitors who have little prospect of becoming clients.

 

Richman SEO have considerable experience managing Pay per Click campaigns. We have helped clients to configure their campaigns and increase conversions while reducing their monthly spend. We managed to reduce one client's monthly Adwords budget by 75% while simultaneously increasing conversions by 300%.

 

Test Case

A recent financial services client shared the same brand name as a range of flea protection for cats and dogs. Unknowingly, they had been spending thousands of pounds on click charges for visitors seeking help for their pets rather than their pensions! By reconfiguring their Adwords campaign we increased their conversion rate by 287% and reduced their monthly Adwords spend by 52.5%